Lakeshore Talent

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Lakeshore Talent is partnering with a well-respected outdoor clothing and gear company based out of Colorado in their search for a Product Line Manager. Reporting to the Director of Product, the Product Line Manager maintains a portfolio of all the products – apparel, accessories, and bags; responsible for strategic planning, tracking and monitoring seasonal product lines using data driven analytics, market research and forecasts to create the optimal product line.


This is a full-time, exempt salaried position with a base salary of $70-$78K with a hybrid schedule of 3 days in the office (Denver) and 2 remote. This company offers all Full-Time employees: Health, dental, and vision benefits; 401k with a match; a product allowance; monetary annual activity and mental health allowance; PTO.


  • B.A. or B.S degree in Merchandising, Development, Design, or related field of study

  • 5-7 years of progressive analytical product line management; experience managing a multi-category apparel line is preferred

  • Experience in apparel and in the outdoor industry is preferred



  • Control, maintain and communicate all details related to the master product line plan

  • Research and prepare market and competitive landscape studies for presentation to cross functional teams  

  • Develop collection and assortment strategies to support target business initiatives

  • Develop categorical pricing strategies driving up to marketing and budget goals

  • Develop and maintain a product roadmap of releases and marketing initiatives

  • Work with branding, marketing and sales teams to promote a complete understanding of key personas and product direction

  • Create strategic direction within each product category to ensure compatibility and consistency, and avoid conflicts and duplication

  • Analyze and communicate product sales data to support cross functional understanding and promote future seasonal stories

  • Coordinate with sales, customer service and retail for feedback on product

  • Work with the design and development teams throughout the product cycle to refine, improve, or reinvent the components of the product line in order to properly address market needs

  • Present product line seasonally

  • Communicate product line results and initiatives to design and upper management

  • Performs other related duties as assigned by management.



  • Strong analytical mindset

  • Excellent written and oral communication skills

  • Strong organizational, problem-solving, and analytical skills

  • Ability to manage priorities and workflow

  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

  • Ability to work independently and as a member of various teams and committees

  • Proven ability to handle multiple projects and meet deadlines

  • Good judgement with the ability to make timely and sound decisions

  • Ability and willingness to travel



  • Project Management–Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

  • Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

  • Design – Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.



  • Frequently required to stand

  • Frequently required to walk

  • Frequently required to sit

  • Continually required to utilize hand and finger dexterity

  • Continually required to talk or hear


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