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Senior Social Media Manager
Direct Hire | High Priority / Immediate Need
Lakeshore Talent is partnering with a fast-growing, consumer-facing lifestyle and fitness brand to hire a Senior Social Media Manager. This is a highly visible, senior-level role with full ownership of social media strategy, execution, and team leadership during a critical period of rebrand and growth.
This position must be filled quickly to ensure continuity and momentum ahead of an upcoming leadership transition. We are seeking a confident, hands-on social leader who can hit the ground running.
Salary: $105,000 – $115,000
Bonus: 10% annual bonus potential
Location:
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Preferred: Denver, CO
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Open to: Utah or Illinois
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Hybrid schedule (9:00am–5:00pm)
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Illinois-based candidates may be fully remote
Portfolio required for consideration
Role Overview
The Senior Social Media Manager will own social media strategy and execution across multiple platforms, with a strong emphasis on TikTok and Instagram. This role manages a Social Media Assistant and partners closely with creative, paid media, PR, operations, and regional teams to deliver high-performing, social-first content.
This is a strategic and operational role focused on growing brand awareness, engagement, and community with Gen Z and Millennial audiences, while tying social performance directly to business outcomes.
Occasional in-field content creation is required, typically 1–2 times per month (batched), with up to once per week during heavier content periods.
Key Responsibilities
Strategy & Planning
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Own and execute end-to-end social media strategy aligned to brand and business goals
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Define KPIs, success metrics, and test-and-learn initiatives
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Develop and deliver monthly performance reporting with actionable insights
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Build scalable workflows and processes to support a growing social team
Creative & Content Leadership
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Lead multi-platform content planning and calendar management (TikTok, Instagram, Facebook, LinkedIn, Threads, X)
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Translate insights and trends into clear creative briefs and content directions
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Write and oversee platform-specific, on-brand copy with a strong tone of voice
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Manage content scheduling and publishing using social management tools (Sprout or similar preferred)
TikTok Ownership (Non-Negotiable)
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Fully own TikTok as a brand marketing channel (not personal or creator-only accounts)
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Develop platform-native strategies tailored to Gen Z behaviors and trends
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Measure, optimize, and scale performance based on data and insights
Influencer, Creator & Paid Media Collaboration
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Lead influencer, creator, and ambassador programs from strategy through execution
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Partner closely with paid media teams and agencies to develop high-performing creative
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Execute low-budget boosting across Meta and TikTok and translate results into recommendations
Production & Execution
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Drive content production from ideation through post-production
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Coordinate logistics such as shot lists, schedules, and location access
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Support in-location content capture and events to ensure authentic storytelling
Community & Brand Voice
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Monitor brand mentions, trends, and audience conversations
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Guide community management best practices and escalation protocols
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Build emotional connection and engagement with priority audiences
Leadership & Collaboration
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Manage and mentor at least one direct report
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Collaborate cross-functionally with creative, brand, PR, paid media, and operations
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Partner with Finance on creator budgets, contracts, and invoicing
Ideal Candidate Profile
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6–9+ years of social media experience in fast-moving, brand-driven environments
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Prior people management experience required
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Proven senior-level ownership of social strategy and execution
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Deep expertise in TikTok for brand marketing
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Strong copywriting and creative direction skills
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Comfortable operating in ambiguity and fast-changing environments
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Agency experience welcome
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Industry background not required — passion for brand-building is key
Minimum Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or related field
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6–9+ years of social media strategy and content experience
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2+ years of people management experience
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Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
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Demonstrated success engaging Gen Z and Millennial audiences
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Experience with influencer, creator, or ambassador programs
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Data-driven mindset with strong reporting and optimization skills
Working Conditions
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Combination of office and on-site field environments
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Occasional exposure to active, high-energy settings
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Ability to lift up to 30 lbs as needed for content production
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Regular attendance during standard business hours is required
Benefits
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Comprehensive health, dental, and vision coverage
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401(k) options
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Paid parental leave
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Complimentary brand-related memberships and perks