Sr Social Media Manager

By | January 28, 2026

Direct Hire
Englewood, Colorado
Posted 2 days ago

Lakeshore Talent

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Senior Social Media Manager

Direct Hire | High Priority / Immediate Need

Lakeshore Talent is partnering with a fast-growing, consumer-facing lifestyle and fitness brand to hire a Senior Social Media Manager. This is a highly visible, senior-level role with full ownership of social media strategy, execution, and team leadership during a critical period of rebrand and growth.

This position must be filled quickly to ensure continuity and momentum ahead of an upcoming leadership transition. We are seeking a confident, hands-on social leader who can hit the ground running.

Salary: $105,000 – $115,000
Bonus: 10% annual bonus potential

Location:

Preferred: Denver, CO
Open to: Utah or Illinois
Hybrid schedule (9:00am–5:00pm)
Illinois-based candidates may be fully remote

Portfolio required for consideration

Role Overview

The Senior Social Media Manager will own social media strategy and execution across multiple platforms, with a strong emphasis on TikTok and Instagram. This role manages a Social Media Assistant and partners closely with creative, paid media, PR, operations, and regional teams to deliver high-performing, social-first content.

This is a strategic and operational role focused on growing brand awareness, engagement, and community with Gen Z and Millennial audiences, while tying social performance directly to business outcomes.

Occasional in-field content creation is required, typically 1–2 times per month (batched), with up to once per week during heavier content periods.

Key Responsibilities

Strategy & Planning

Own and execute end-to-end social media strategy aligned to brand and business goals
Define KPIs, success metrics, and test-and-learn initiatives
Develop and deliver monthly performance reporting with actionable insights
Build scalable workflows and processes to support a growing social team

Creative & Content Leadership

Lead multi-platform content planning and calendar management (TikTok, Instagram, Facebook, LinkedIn, Threads, X)
Translate insights and trends into clear creative briefs and content directions
Write and oversee platform-specific, on-brand copy with a strong tone of voice
Manage content scheduling and publishing using social management tools (Sprout or similar preferred)

TikTok Ownership (Non-Negotiable)

Fully own TikTok as a brand marketing channel (not personal or creator-only accounts)
Develop platform-native strategies tailored to Gen Z behaviors and trends
Measure, optimize, and scale performance based on data and insights

Influencer, Creator & Paid Media Collaboration

Lead influencer, creator, and ambassador programs from strategy through execution
Partner closely with paid media teams and agencies to develop high-performing creative
Execute low-budget boosting across Meta and TikTok and translate results into recommendations

Production & Execution

Drive content production from ideation through post-production
Coordinate logistics such as shot lists, schedules, and location access
Support in-location content capture and events to ensure authentic storytelling

Community & Brand Voice

Monitor brand mentions, trends, and audience conversations
Guide community management best practices and escalation protocols
Build emotional connection and engagement with priority audiences

Leadership & Collaboration

Manage and mentor at least one direct report
Collaborate cross-functionally with creative, brand, PR, paid media, and operations
Partner with Finance on creator budgets, contracts, and invoicing

Ideal Candidate Profile