Senior Manager, Lifecycle Marketing

By | May 27, 2026

Lakeshore Talent

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Senior Manager, Lifecycle Marketing

Direct Hire | Englewood, CO

Lakeshore Talent is partnering with a dynamic, consumer-focused organization to hire a Senior Manager, Lifecycle Marketing for a newly evolving and highly visible marketing team. This is an exciting opportunity for a strategic yet hands-on lifecycle marketing leader who enjoys building processes, improving customer engagement strategies, and helping shape the future of a growing marketing function.

This role will lead lifecycle marketing strategy and execution across the full customer journey — from acquisition and onboarding through engagement, retention, loyalty, and win-back initiatives. The ideal candidate is highly analytical, execution-oriented, collaborative, and comfortable navigating change within a fast-paced environment.

Compensation & Schedule

  • Salary: $120,000–$130,000 base salary

  • Bonus: 10% annual bonus opportunity

  • Hybrid schedule: In-office Tuesday–Thursday | Remote Monday & Friday

  • Full-time, direct hire opportunity

What You’ll Do

  • Lead lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, referral, and win-back programs

  • Build and optimize customer journeys across email, SMS, push notifications, and in-app messaging

  • Improve customer engagement, retention, and lifetime value through data-driven marketing initiatives

  • Develop scalable lifecycle marketing processes, reporting structures, KPIs, and operational best practices

  • Partner cross-functionally with Product, Analytics, Data Engineering, Brand, and Operations teams

  • Analyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insights

  • Enhance CRM automation, segmentation, personalization, and behavioral targeting strategies

  • Manage campaign calendars, testing strategies, and communication governance across owned channels

  • Support broader business initiatives including new location launches, product rollouts, and engagement campaigns

  • Present recommendations, reporting, and lifecycle insights to senior leadership

  • Mentor and support a direct report while helping scale lifecycle marketing capabilities

Early Priorities

Within the first 90 days, this individual will:

  • Assess current lifecycle programs, reporting, tools, and operational workflows

  • Improve KPI visibility, reporting capabilities, and dashboarding

  • Identify opportunities to optimize customer journeys, automation, segmentation, and campaign performance

  • Evaluate CRM infrastructure and recommend enhancements

  • Help define future-state lifecycle marketing strategy and operational improvements

Qualifications

Required Experience

  • 7+ years of experience in lifecycle marketing, CRM, retention marketing, or growth marketing

  • Strong hands-on experience with lifecycle campaign execution and customer journey orchestration

  • Experience with HubSpot is required

  • Experience working with POS systems; PAC experience strongly preferred

  • Strong background in reporting, KPI development, campaign analysis, and lifecycle performance measurement

  • Experience partnering with Analytics and/or Data Engineering teams to improve reporting infrastructure

  • Experience building or improving lifecycle marketing processes and operational structure

  • Expertise in segmentation, personalization, automation, and behavioral targeting strategies

  • Experience managing campaigns across email, SMS, push notifications, and in-app messaging

  • Strong communication skills and executive presence

Preferred Background

  • Experience within fitness, membership, subscription, retail, hospitality, or multi-location consumer businesses

  • Experience supporting location-based or regional marketing strategies

  • Experience scaling lifecycle marketing functions within growing organizations

  • Familiarity with CDPs and lifecycle measurement frameworks

  • Strong A/B testing and experimentation background

Ideal Candidate Profile

  • Strategic thinker with a strong execution mindset

  • Analytical, data-driven, and naturally curious

  • Comfortable building structure within evolving environments

  • Independent, proactive, and solutions-oriented

  • Adaptable and comfortable navigating ambiguity and organizational change

  • Collaborative communicator who can translate data into actionable recommendations

Benefits

This organization offers a competitive benefits package including:

  • Medical, dental, and vision coverage

  • 401(k) options

  • Paid parental leave

  • Flexible vacation plan

  • Paid holidays

  • Complimentary membership/perks program

  • Additional employee wellness benefits

Work Environment

This position operates in both office and active business environments. Candidates should be comfortable working in a collaborative, open-concept setting with moderate ambient noise.

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