Regional Sales Director

By | July 22, 2026

Direct Hire
San Bernardino, California
Posted 4 days ago

Lakeshore Talent

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Regional Sales Director (Direct Hire)

Location: San Bernardino, CA 92408 (on-site)
Territory/coverage includes:

San Bernardino, CA 92408
Los Angeles, CA 90018
Sacramento, CA 95834

Schedule: Monday–Friday, 8:00 AM–5:00 PM
Travel: ~50% overall, with 10–20% overnight; during start-up phase, expect increased on-site presence (up to 80–100%)
Reports to:VP of Sales
Direct reports: 23
Compensation: $146,000–$180,000 base (exempt) + monthly commission opportunity + annual bonus
Tools: CRM/sales tracking (Salesforce experience preferred)

Position summary

The Regional Sales Director is responsible for meeting and exceeding gross enrollment goals for the assigned region by developing and executing a sales plan and leading B2B and B2C growth activities. This leader builds referral partnerships, drives pipeline health, forecasts performance, and develops a high-performing outreach/enrollment team across multiple sites.

Key responsibilities

Sales strategy, plan development, reporting (approx. 40%)

Build strong partnerships with internal stakeholders across operations, clinical, finance, and compliance to support growth.
Develop regional and center-level referral channel and market strategies aligned with regional priorities and national sales direction.
Create and execute annual/quarterly/monthly sales plans (channels/accounts, initiatives, tactics) to achieve growth targets.
Align sales plans with company sales systems to optimize team performance.
Analyze, identify, and grow priority referral channels to maximize referral partner productivity.
Monitor territory coverage to ensure optimal market coverage and performance.
Manage weekly/monthly KPI reporting and maintain accurate forecasting to leadership.
Monitor the enrollment funnel to ensure lead quality and conversion viability.
Build a brand within the assigned region without existing market share.

Sales leadership, supervision, talent development (approx. 60%)

Monitor individual performance and administer performance management protocols to drive growth and development.
Develop quarterly and monthly sales plans with Outreach Specialists to achieve gross enrollment goals.
Implement and administer the Sales Bonus Plan for targets and performance payout.
Reinforce national sales trainings with sales teams to maximize performance.
Maintain a funnel of qualified leads and referral sources, including accurate records of sales/prospecting activity within the CRM.
Help set the tone of the department to maintain morale, teamwork, and a positive culture.
Coach and mentor center Outreach Specialists on sales approaches, best practices, and tactics to improve engagement and productivity.

Required qualifications

Bachelor’s degree from an accredited institution.
11+ years of related experience, including 5+ years of demonstrated success leading sales teams and delivering on business sales objectives.
Experience supervising staff in multiple facilities/locations and the ability to communicate via various methods.
Proven ability to interact effectively with senior executives.
Ability to manage a cross-functional team effectively.
Experience developing sales strategies and performance management metrics.
Exceptional verbal and written communication skills.
Leadership ability, entrepreneurial attitude, and strong teamwork.
Strong training and presentation skills.
Excellent negotiation and sales skills.
Ability to work under pressure and deadlines.
Valid state-issued driver’s license, personal transportation, good driving record, and auto insurance as required by law.

Preferred qualifications

Master of Business Administration or related master’s degree.
Experience in aging and long-term care services.
3+ years of Medicare Advantage/Managed Medicaid/Commercial Health Plan sales experience.
Experience with CRM and sales tracking systems (e.g., Microsoft Dynamics, Salesforce, Playmaker); Salesforce specifically noted for this role.